The Indian Rug
In short
The Indian Rug is a founder-led studio making bespoke handmade rugs for interior designers in India and abroad. hdw leads its content and paid media, with the brief to grow reach among designers and buyers across markets.
Our approach
Content is built on the founders, the making and the designers who specify the work. Collection-led paid campaigns carry each launch to defined audiences at home and overseas.
The outcome
Ten paid campaigns across two collections in the first three months, including a dedicated campaign for Singapore.
