Shed
In short
Shed's work was made in the open, but little of the making reached its audience. hdw repositioned its social presence around process rather than product, presenting material, craft and finished piece in sequence.
Our approach
Each post carried the reasoning behind the work, written for a design-literate audience. A content system kept output steady regardless of the shoot schedule.
The outcome
Over the year, Shed's work was shown at India Art Fair, commissioned by the Asian Civilisations Museum in Singapore and featured in Vogue India, with the feature shot by hdw.
