Nineteen Years
A brand film marking nineteen years of the salon.
Reflexions
In short
Reflexions is an established multi-city salon brand whose content had not kept pace with its standing. hdw introduced a reel-led system, beginning with nine reels, each with a defined purpose.
Our approach
Expert advice delivered to camera, the client experience shot from the chair and services presented by name. The system rests on four repeatable themes: advice, occasion, service and space.
The outcome
Content centred on the salon's people and expertise, and an audience that grew by more than 4,000 in under a year.
