Wedding Season
The collection positioned for the wedding calendar.
See the campaign →
Orriri
In short
Orriri introduced a product with no existing category. hdw staged the launch as an exhibition, then built a content system to explain the product to a new audience.
Our approach
Each bag was presented as an object on a plinth, individually lit and photographed. Post-launch content addressed the question every new customer had: what a 3D printed bag is, and why it matters.
The outcome
A launch that reached well beyond the room and converted an audience with no prior reference for the product.
