Oosari
In short
Oosari needed a complete social presence on the day it opened, with no existing content. hdw produced a launch series built entirely from the setting, then led its marketing for the year that followed.
Our approach
Six launch reels let the space carry each frame: the entrance, tables set at dusk, the transition from day to night. One reel previewed the restaurant opening next on the same site.
The outcome
A feed that matched the experience from day one, and a second venue anticipated before it opened.