Meraki
In short
Meraki's social presence had drifted towards the conventions of its category. hdw rebuilt it around product truth: each drink presented with its exact build, and annotation used as the core design device.
Our approach
Ingredients, temperatures and ratios lead every post, written with the precision of a specialist menu. The menu itself was rebuilt on the same principle. A content system holds the standard week to week.
The outcome
A distinct presence in a crowded category, with the audience passing 14,000.
Branding May 2026
Marketing Ongoing · Since May 2026
