Mazl
In short
Mazl had outgrown its identity as it prepared to expand and move to all-day service. hdw replaced its cuisine-specific positioning with a clean, open and casually bright brand built for a broader audience.
Our approach
The identity was designed to suit every hour of service, grounded in good food and simple experiences. One visual language runs across packaging, collateral and social.
The outcome
A unified brand from packaging to feed, and a broader clientele than the previous positioning reached.
