Acid
A menu built around acidity.
Litmus Brasserie
In short
Litmus came to hdw before opening, with a chef and a kitchen but no name, identity or menus. hdw built the brand from the ground up and continues to lead its marketing, covering custom typography, menus, photography, social and paid media.
Our approach
The brand follows the kitchen's own method: precise, considered and tested. Each dish is presented with a clear reason, stated plainly. The feed runs on recurring formats, and paid campaigns extend the strongest of them to new audiences.
The outcome
A distinct voice in its category and an audience that has more than doubled since mid 2024.
Branding Mar 2024
Marketing Ongoing · Since Mar 2024
Campaigns
Valentine
A set menu for two.
Litmus Catering
The launch of an off-site catering service.
A Birthday
A private dining experience with a dedicated menu.
