Ghaslet
In short
Ghaslet began as a sauce made in a restaurant kitchen, with no audience, retail presence or established category. hdw developed its voice and social presence from launch.
Our approach
The product was shown where hot sauce is actually used, from street food to restaurant tables to travel. A distinct, irreverent voice gave it a personality before it had a shelf.
The outcome
From a standing start to over 800 followers in under six months, with no paid media.
