Dome Cake
In short
Dome's cakes needed a formal introduction as a distinct vertical. hdw created a sub-brand that sits under the parent while holding an identity of its own, then led its launch.
Our approach
A pastel palette, softer typography and clean packaging set the line apart from the pizzeria. Launch visuals and social introduced it as a new offer rather than a menu addition.
The outcome
A cake brand that fits within the parent's family while standing clearly on its own.
