DiaDNA
In short
DiaDNA introduced a new technology into a trade built on trust. hdw developed an identity that positions it as an industry standard from launch, spanning logomark, palette, interface and copy.
Our approach
The system was built on clarity, transparency and structure, the same qualities the technology delivers. A minimal dark palette, a custom logomark and restrained copy address trade partners and early adopters alike.
The outcome
A launch-ready identity that presents DiaDNA as established rather than experimental.
