Jaywalking Popup
A shopping and dining event with three fashion labels.
Capiche
In short
hdw took on Capiche's marketing in 2023, when the pizzeria still traded as Dome from a single outlet. The name and identity were developed by another studio. Our remit covered everything that followed: photography, film, copy, campaigns and the day-to-day social presence. Over three and a half years, the brand grew to four outlets across two cities.
Our approach
Production, writing and publishing sat with one team, keeping every touchpoint under a single direction. Imagery led and captions were cut to a single line with a clear point of view. Brand partnerships, events and collaborations on social ran through the same system.
The outcome
A consistent presence across four outlets and two cities. A fashion collaboration popup became one of the account's most engaged posts, with over 6,000 likes.
Campaigns
Breakfast at Dome
The return of Sunday breakfast, launched across in-store, print and social.
Merch
A capsule collection of tees, developed with a streetwear label.
Raas Garba
Extended late-night service through the festival season.
