The Indian Rug
In short
The Indian Rug is a founder-led studio making custom handmade rugs for interior designers in India and abroad. We run its content and paid media, and our brief is simple: get it in front of more designers and buyers.
Our approach
The content is about the founders, the making and the designers who order the rugs. Paid campaigns take each new collection to the right people at home and overseas.
The outcome
Ten paid campaigns across two collections in the first three months, one of them just for Singapore.
