Shed
In short
Shed made everything in the open, but hardly any of that reached its followers. We moved the feed to the process: the material, the craft, then the finished piece.
Our approach
Each post explained why the piece is the way it is, for people who care about design. A content plan kept posts coming even when there was no shoot.
The outcome
That year Shed showed at India Art Fair, got commissioned by the Asian Civilisations Museum in Singapore, and landed in Vogue India. We shot the feature.
