Orriri work by hdw

Orriri

In short

Nobody had a category for Orriri. So we launched it as an exhibition, then built content to explain the product to people seeing it for the first time.

Our approach

Each bag sat on a plinth, lit and shot on its own. After launch the content answered what everyone kept asking: what is a 3D printed bag, and why should I care?

The outcome

The launch travelled well past the room, and people who had never seen anything like it started following.

Campaigns

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