Oosari
In short
Oosari had to be on social properly the day it opened, and it had no content at all. We made a launch series out of the place itself, then ran the marketing for the next year.
Our approach
Six launch reels where the space did the work: the entrance, tables at dusk, day turning to night. One reel teased the restaurant opening next on the same site.
The outcome
The feed felt like being there from day one, and people were waiting for the second venue before it opened.
