Mazl
In short
Mazl was about to grow and go all-day, and the old identity tied it to one cuisine. We gave it a clean, bright brand that could welcome more people.
Our approach
It had to work at any hour. We kept it about good food and easy experiences, with one look across packaging, collateral and social.
The outcome
One brand from the packaging to the feed, and a wider crowd than the old Mazl was getting.
