Litmus Brasserie brand work by hdw

Litmus Brasserie

In short

Litmus came to us before opening, with a chef and a kitchen but no name, identity or menus. We built the brand from scratch and we still run its marketing, including the custom type, menus, photos, social and paid media.

Our approach

The brand works the way the kitchen does. Everything is tested and every dish has a reason, which we just say plainly. The feed runs on formats that repeat, and paid campaigns push the best ones to new people.

The outcome

A voice of its own, and more than double the following since mid 2024.

Branding Mar 2024

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Marketing Ongoing · Since Mar 2024

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Campaigns

Acid

A menu built around acidity.

Valentine

A set menu for two.

Litmus Catering

The launch of an off-site catering service.

A Birthday

A private dining experience with a dedicated menu.

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