Special campaign for Capiche
Jaywalking Popup
In short
Jaywalking is a streetwear label, and this popup with Capiche had to feel like both without turning into either. We made one look for it, from the collateral and posters to the merch and campaign.
Our approach
Everything was meant to be fun and of the moment, and to get people to actually show up.
The outcome
The weekend booked out, and the announcement post went further than anything either brand had done before. For three days, two labels with nothing in common felt like one idea.
