Ghaslet
In short
Ghaslet started in a restaurant kitchen. No followers, no shelf, nothing. We gave it a voice and took it onto social from the first day.
Our approach
We showed the sauce where you'd actually use it: street food, restaurant tables, travel. It got a loud, cheeky voice long before it got a shelf.
The outcome
Zero to over 800 followers in under six months, without paying for a single ad.