DiaDNA
In short
DiaDNA brought new technology into a trade that runs on trust. It had to look like the standard from day one, so that's how we made the logo, palette, interface and copy.
Our approach
The technology is clear and exact, so the brand is too. A dark palette, a custom logo, and copy that never says more than it needs. Trade partners and early adopters read the same thing.
The outcome
DiaDNA launched looking like it had always been around.
