Jaywalking Popup
A shopping and dining event with three fashion labels.
Capiche
In short
We started with Capiche in 2023, when it was still called Dome and had one outlet. Another studio did the name and identity. We did everything after that: photos, film, copy, campaigns and the daily social. Three and a half years later it had four outlets in two cities.
Our approach
One team shot it, wrote it and posted it, so it always sounded like the same place. Pictures did the talking and captions stayed to one line. Brand tie-ups and events went through the same hands.
The outcome
Four outlets, two cities, and a feed that still feels like one place. A popup with a fashion label became one of the page's biggest posts, with over 6,000 likes.
Campaigns
Breakfast at Dome
The return of Sunday breakfast, launched across in-store, print and social.
Merch
A capsule collection of tees, developed with a streetwear label.
Raas Garba
Extended late-night service through the festival season.
