Japan Menu
A limited menu built on dishes from Japan.
Aiko
In short
SOY was about to open in a second city and the name didn't fit any more. So we changed it to Aiko, built the brand around that, and ran the marketing through the move. By the time the second outlet opened, people already knew who Aiko was.
Our approach
Everything changed at once. Logo, packaging, uniforms, photos, the way it talks. We even gave it a word of its own, Komfort. Then we stayed on the feed so none of it slipped as the place got busier.
The outcome
One brand in two cities. The following grew by more than half in our last two years there.
Branding Jul 2023
Marketing Jul 2023 – Sep 2026
Campaigns